New York Slogan Co.
advertising | branding | communications strategy | design | social | content production

About

Eric Steinhauser is a director and creative director who has developed award-winning campaigns for agencies, clients, and 

organizations. He’s helped bring humor, beauty, compassion, enlightenment, environmental consciousness, great taste 

and solid financial advice to millions on behalf of numerous brands. As an ECD, he’s created and inspired unique partnerships 

among agencies, clients, and media to develop new content and branding opportunities. For the international wildlife 

organization WildAid, he’s created the most successful and widely viewed conservation commucications effort in history. It’s 

changing public opinion and influencing government policies with messages seen each week by over one billion people worldwide. 

As Co-Founder of David Babaii for WildAid, he created the world’s first eco friendly cruelty free haircare line dedicated to saving 

endangered animals by donating ten percent of all profits to the wildlife organization. 

 

He produced and directed the recent Animal Planet Network Emmy nominated feature documentary SAVING AFRICA’S GIANTS, exposing the catastrophic rise of elephant and rhino poaching now threatening their survival. 

 

He’s created innovative campaigns and content for brands including AT&T, Merrill Lynch, MetLife, Miller Brewing, NBA Cares, The NFL, VH1, Diagio, Domino’s, Deepak Chopra, Kraft, Unilever, Novell, The YMCA, The Peace Corps, and The Rock and Roll Hall of Fame.

Creative Strategy | BRAND Identity Design | Campaign Development | Communication Strategy | VIDEO Content production | Podcast Development/Production | Social media campaigns | photography | Print | OOH | Collateral


New York Slogan Company is the advertising, branding, communications strategy and content production company of creative directors Doreen Fox and Eric Steinhauser. We each have over twenty five years experience as creative heads at some of the world’s top ad agencies. We’ve developed award-winning campaigns and content for global companies and organizations which have defined, designed and delivered unique brand stories to successfully launch new businesses, drive sales, and activate mass communities. Our breakthrough work in conservation communications has inspired millions- shifting perceptions, changing behavior and influencing government legislation for the benefit of nature.

New York Slogan Company combines our experience, creativity and deep network of talent and resources to provide our clients the strategic insights, communication strategies, inspiring creative and flawless content production of major ad agencies- without bureaucracy, redundancies and overhead. We’re a full-service creative agency passionate about social and environmental change.

Doreen Fox_Creative Director_Art Director_Conceptualist


I’m Doreen Fox, a native New Yorker and Executive Creative Director/Art Director/Conceptualist. I spent many years at Ogilvy, and worked on practically every type of business from beer to tech to tampons. Some of those brands include American Express, IBM, Miller, SAP, Pitney Bowes, Boeing, Ford, Kotex, AT&T, Morgan Stanley, Aflac, Kraft, Kodak, Amtrak, and Delhaize. I also led award-winning work on Siemens and PPG, creating fresh brand personalities with breakthrough content that’s changed perception and engaged record numbers of new customers. At the start of my career I produced some high profile work for a number of Miller brands, Campbell’s Soup, Hyundai, Red Lobster,  Finesse and did award-winning work for British Airways, Fisher Price, Mars International, and the U.S. Peace Corps. I’ve created pro bono efforts for the Ad Council, the Red Cross, and WildAid, in addition to work for Coca-Cola Company’s “Live Positively” campaign. I helped introduce the NGO Women for Water at the Clinton Global Initiative and most recently for The Bail Project. My work has received recognition from Cannes, D&AD, the One Show, the Clios, AdAge’s Creativity, the FWA site of the day and FWA mobile site of the day, AWWWARDS, the NY Addys, the Effies, the Andys, Adweek’s Best Ads, the Stephen E. Kelly Awards, the London International Film Festival, and the Houston International Film Festival. 

Samburu village.jpg

Eric Steinhauser_Creative Director_Content Director_ Pachyderm Protector

I’m Eric Steinhauser. I’m a creative director, a content director, strategic storyteller and wildlife advocate. I’ve helped bring humor, beauty, compassion, environmental consciousness and solid financial advice to millions on behalf of numerous brands. As a Young & Rubicam GCD and J. Walter Thompson ECD, I’ve led creative departments and global businesses, and inspired unique partnerships among agencies, clients, and media. For wildlife conservation, I created the most widely viewed communications effort in history, changing public opinion and influencing government policies with messages seen each week by over one billion people worldwide. I produced and directed the Emmy nominated feature documentary SAVING AFRICA’S GIANTS, exposing the catastrophic rise of elephant and rhino poaching now threatening their survival, and helping influence China’s 2018 nationwide ban on the sale of Ivory. My work has received recognition from The Emmys, the One Show, the Clios, AdAge’s Creativity, the NY Addys, the Effies, Adweek’s Best Ads, the London International Film Festival, the Houston International Film Festival and The New York Times. I love collaborating with clients to find their brand’s unique reason for being and using our power as strategic storytellers to drive dynamic campaigns and content to activate mass communities.

 

New York Slogan Company | 54 riverside drive, Suite 6b, New York, New york 10024

CAGE: 995F7 | UEI: DMS9FDQLAD18

NAICS: 54181, 512110 | SIN: 541 1, 541 4B, 541 4F, 541 4E, 541 3

CONTACT: ERIC@NEWYORKSLOGAN.COM